<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[RetailPlaybook]]></title><description><![CDATA[RetailPlaybook is a newsletter & podcast for Brands (branded manufacturers) looking to understand and optimize retailer-hosted shopper agents such as Amazon's Alexa for Shopping (Rufus), Walmart's Sparky and Target's TSA]]></description><link>https://www.retailplaybook.ai</link><image><url>https://substackcdn.com/image/fetch/$s_!DPyR!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4b83a03-c0f0-4b41-ad41-ea562d83a876_724x724.png</url><title>RetailPlaybook</title><link>https://www.retailplaybook.ai</link></image><generator>Substack</generator><lastBuildDate>Tue, 02 Jun 2026 16:30:14 GMT</lastBuildDate><atom:link href="https://www.retailplaybook.ai/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[ReFiBuy, Inc.]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[retailplaybook@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[retailplaybook@substack.com]]></itunes:email><itunes:name><![CDATA[Scot Wingo]]></itunes:name></itunes:owner><itunes:author><![CDATA[Scot Wingo]]></itunes:author><googleplay:owner><![CDATA[retailplaybook@substack.com]]></googleplay:owner><googleplay:email><![CDATA[retailplaybook@substack.com]]></googleplay:email><googleplay:author><![CDATA[Scot Wingo]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block></channel></rss>