Kamaljit Singh runs AMZ One Step, a creative agency that has produced Amazon imagery for brands through traditional product photo and video shoots, models included. When GPT Image 1 arrived in early 2025, he was at the Prosper Show and decided to build AI into the agencyโs workflow. That work grew into listingoptimization.ai, the software his agency uses and that brands run in-house to analyze reviews and competitors, build an image strategy, generate images, and A/B test them.
Listen/Watch Our Interview:
This is a research-and-playbook deep dive on AI-generated product imagery for Amazon. Andrew Bell sits down with Kamaljit Singh, who runs the creative agency AMZ One Step and the software listingoptimization.ai, to walk through how brands can use AI images without losing credibility. Kamaljit also screen-shares his workflow, so you can see the strategy in practice.
Highlights
๐ง๐ต๐ฒ ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป ๐ฐ๐๐ฟ๐๐ฒ: AMZ One Step went from using GPT Image 1 only for briefs and strategy in early 2025 to roughly 80% of the images generated in its software going straight to Amazon without edits by October 2026.
๐ ๐๐น๐๐ถ-๐ฎ๐ด๐ฒ๐ป๐, ๐ป๐ผ๐ ๐ผ๐ป๐ฒ-๐๐ต๐ผ๐: Separate layers handle strategy, design archetypes, on-image copy, photo manipulation, and mobile readability. A single โgenerate this imageโ prompt is how you end up with AI slop.
๐๐ง๐ฅ ๐ฎ๐ป๐ฑ ๐๐ฉ๐ฅ: Main images drive click-through rate, while secondary images and A+ content drive conversion. Kamaljit calls them underrated, invisible metrics that feed both PPC profitability and organic ranking.
๐ฆ๐ฎ๐ณ๐ฒ, ๐บ๐ผ๐ฑ๐ฒ๐ฟ๐ฎ๐๐ฒ, ๐ฟ๐ถ๐๐ธ๐: His three tiers for main images. He recommends staying in the moderate range, with a fully compliant safe image ready as a fallback.
๐ง๐ต๐ฒ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐: โDonโt just create images just because you can.โ Build the strategy, do the market study, generate, A/B test, and get real human feedback.
If your plan for AI imagery starts with a prompt, this conversation will change the order of operations. Enjoy the conversation.
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