Welcome to RetailPlaybook!

Welcome to RetailPlaybook, hosted by Andrew Bell and provided by ReFiBuy. We equip brands with cutting-edge research, original playbooks, and future-proof strategies to optimize for agentic commerce on Amazon’s Alexa for Shopping, Walmart’s Sparky, Target Shopping Assistant and beyond.

If you’re interested in brand strategies for Agentic Commerce on Amazon, Walmart and beyond, you’re in the right spot.

RetailPlaybook is published with a sister podcast, Retailgentic, every other week

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Our hope for RetailPlaybook is that we carve out a space where our audience feels comfortable enough to share their opinions, collaborate and have robust discussions about the future - it’s by sharing, stress testing and learning that we all get better.

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