Archive - RetailPlaybook

The Dual Flywheel: PPC Ninja CEO Ritu Java on Winning Both A9 and Alexa for Shopping

PPC Ninja CEO Ritu Java breaks down the "dual flywheel" of Amazon SEO and AI search covering noun phrase optimization, the A9-vs-Cosmo confusion, and…

Jul 15 • Andrew Bell

The Ultimate Guide to Noun Phrase Optimization the foundational language for Amazon SEO and ACO

A practical framework for AI visibility and search on Amazon

Jul 10 • Andrew Bell

June 2026

Titles in the WILD: Real Examples of Amazon Product Name and Item Highlights

As promised, on top of original playbooks and cutting-edge research I would be publishing breaking news, new things to Amazon, Walmart and beyond.

Jun 30 • Andrew Bell

Alexa for Shopping: the New Playbook for Agentic Commerce Optimization on Amazon

Welcome to RetailPlaybook.

Jun 24 • Andrew Bell

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