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Product Page Coverage: Where the Buying Decision Comes Together for the AGENT and CUSTOMER
Bringing the whole RetailPlaybook into the product page, from the first relevant search to an informed purchase
Oct 14
•
Andrew Bell
2
First on the Shelf, Fifth in the Answer: ReFiBuy VP of Research Andrew Bell on 100,000 Alexa Prompts
ReFiBuy's Andrew Bell shares what 100,000 Alexa for Shopping prompts reveal about how products get grouped, ranked, and explained.
Oct 9
•
Andrew Bell
1
100K Alexa for Shopping Prompt Study: Quarterly Report | Part 2 of 2
Position Benchmarks, Cited Sources and the Product Information Brands Can Improve
Oct 7
•
Andrew Bell
1
September 2026
100K Alexa for Shopping Prompt Study: Quarterly Report | Part 1 of 2
TL;DR We used 100K prompts to examine how Alexa for Shopping presents products, groups alternatives, and explains its recommendations.
Sep 30
•
Andrew Bell
1
1
Alexa's Second Read: ReFiBuy VP of Research Andrew Bell on Inference Optimization
ReFiBuy's Andrew Bell breaks down inference optimization: how Alexa for Shopping decides whether your product actually fits a shopper's mission, not…
Sep 18
1
A9 + QPO: Mapping Search Demand to the Shopping Mission on AFS
Connecting shopping missions to search demand, product evidence, and the decisions a brand can actually make.
Sep 9
•
Andrew Bell
2
NEW Amazon Feature on Alexa for Shopping called "Update Me When"
I have twin daughters, and watching them grow is a lesson in how fast a shopping list can expire.
Sep 3
•
Andrew Bell
1
August 2026
Amazon Customer 360: The Persistent AI Memory System Powering Alexa for Shopping Personalization.
My wife asked Alexa for jeans a few weeks ago, and she said almost nothing to get it: no size, no rise, no brand.
Aug 31
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Andrew Bell
1
Inference Optimization: Get to the Conclusion Before Alexa for Shopping Does
How brands can engineer the evidence pathways that connect product truth to mission fit
Aug 26
•
Andrew Bell
1
1
Own the Process Instead of Renting It: Velocity Sellers Creative Director John Aspinall
John Aspinall on whether Alexa for Shopping reads text on your images, the AI skills he built to roll out an entire Amazon image stack, and why brands…
Aug 19
•
Andrew Bell
3
Inside the NEW Amazon Search Experience, Empowered with Alexa for Shopping
How Alexa for Shopping is moving Amazon from customer-operated search toward AI-operated product discovery and what brands must make knowable.
Aug 17
•
Andrew Bell
2
2
Amazon Sponsored Prompts: the Blueprint
Analyzing the patent, science, job postings and live data involving Alexa for Shopping Paid Prompts
Aug 13
•
Andrew Bell
1
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